We Are Back! Building a High Performance Sales Team with Matt Stinson
Notes and takeaways from our session
Thank you for joining us for a great session with Matt Stinson on building a high-performance sales team.
Matt spent his career building and scaling edtech revenue teams to > $100M and is back at the drawing board as he grows Starbridge.
In this session, he provides a very tactical playbook and lessons from his experience on:
Knowing when to hire and who to hire
Managing sales reps and leaders
How AI is blowing up old sales playbooks
Please fill out our feedback survey for this session:
Below is the full video recording of the session, along with a list of takeaways for those who couldn’t make it.
Upcoming Sessions
We have a few more amazing sessions coming up, including one TOMORROW on customer success. Please register below.
May 29 - Sarah Shea on Customer Success
June 12 - Jennifer Coogan on Content Strategy
EIF’s Catalyst Program
ECMC, our co-host for the Spring Learning Series, has recently launched EIF Catalyst, a 12-week program designed to help EdTech and workforce companies refine their product-market fit and develop repeatable sales strategies.
Additionally, EIF offers up to $250,000 in funding. Applications are open right now, through June 15th - and they're evaluating applications on a rolling basis.
Visit eifcatalyst.org to learn more.
— Avalanche & ECMC EIF
Takeaways
Matt shares invaluable insights on building and managing sales teams, the impacts of artificial intelligence on sales processes, and effective tools to track sales performance.
He discusses the significance of strategic hiring, managing compensation, and exploring innovative outreach strategies.
The session is enhanced with practical advice on avoiding common pitfalls in sales management and leveraging AI to optimize market intelligence. The discussion concludes with a brief overview of Starbridge’s capabilities in providing targeted insights and automating key sales functions.
00:00 Introduction and Series Overview
01:09 Introducing Matt Stinson: Sales Expertise
02:40 Hiring Your First Sales Talent
04:38 Sales Talent Characteristics and Mistakes to Avoid
10:42 Finding and Vetting Sales Talent
23:13 Compensation and Incentives for Sales Teams
32:32 Handling Underperformance and Role Adjustments
34:52 AI's Impact on Sales Strategies
37:43 Starbridge: Enhancing Sales with AI
42:58 Q&A and Closing Remarks